Logan Paul and KSI's PRIME Becomes Official Global Sports Drink of The UFC

Logan Paul and KSI's PRIME Becomes Official Global Sports Drink of The UFC

Abdullah Ouazri|
January 31, 2023|

The UFC announced that the massively popular sports drink PRIME by KSI and Logan Paul will become the official global sports drink of the UFC under a multi-year partnership. What does this mean?

The drink will be included in every PPV and Fight Night. In addition, it will receive broadcast features and 'never before seen' branding inside the octagon. The UFC, Paul, and KSI will also collaborate on content for their social media accounts, including Youtube, Tik Tok, Instagram, and Twitter.

The branding inside the octagon will be present at all Pay-Per-Views, Fight Nights, Dana White's Contender Series, and The Ultimate Fighter. Additionally, they will receive ownership of the red and blue corners inside the octagon and representation on the cornerman's stool.

Furthermore, PRIME will become the exclusive presenting sponsor of the UFC Pay-Per-View weigh-ins and will be represented in the UFC performance institutes in Las Vegas and Shanghai. This results from PRIME being an Official Partner of The UFC Performance Institute and Presenting Sponsor of The Performance Institute's Hydration Stations.

The final feature will be PRIME's official naming as the inaugural Presenting Partner of the UFC foundation, a non-profit organization for youth programs.

PRIME will see its first exposure inside the octagon at UFC 284: Makhachev vs. Volkanovski. Is this a change you, as fans, enjoy seeing? Let us know in the comments below.

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